My
discussion of marketing would not be complete without examining the expanding
role of marketing in the not-for-profit sector of the economy. Marketing has
traditionally been concerned with selling goods and services with the idea of
realizing a gain on each transaction.
I noticed
one issue that has not been completely resolved is the degree to which
non-business marketing differs from business marketing. As per one opinion the
principles of pricing, promotion and distribution do not change significantly
across these two areas, however, there are subtle differences in application of
which marketing executives on multiple public than the typical business firm. Whereas a business interacts with customers, government and stockholders, a
state university must respond to students, faculty, legislators, alumni,
contributors and many other groups.